Skillsfarming

Pay per meeting held

Your buyers delete sales emails. They still take good ones

Selling to engineers and technical founders means the usual approach works against you. We write like a person who did the reading, and you pay only when one of them books time with you.

Free pilotNo retainerNo-shows are not billedYours at day 180

For technical products with a considered sales cycle

What you can see, any timeExample view

Companies contacted

1,240

Replies

96

Meetings booked

18

Meetings held

16

Illustrative. Your numbers replace these on day one.

99 in 100

Emails reach a real person

Fewer than 1 in 100 comes back undeliverable

2.1M

People researched and checked

Before anyone was contacted

Under 1%

Emails that bounce

Measured across 94,281 sends

50,000

Conversations we have handled

Every reply answered by us, not by you

Measured across our own campaigns, August 2026.

What it costs

Prove it first. Pay for it second

You are not buying our time or our activity. You are buying meetings with people who can sign. The pilot costs you nothing, and after it you pay per meeting held plus the modest cost of keeping the sending accounts and data running.

  • A free pilot firstWe run the first campaign at our cost. You read the replies before you commit.
  • No retainerNothing monthly for our time, whatever happens.
  • You pay per live meetingAn agreed price for each meeting a real buyer attends.
  • Plus the running costsThe sending accounts and data the campaign needs, charged at cost.
  • No-shows are not billedIf they do not turn up, it does not go on the invoice.
  • Yours at day 180We install it in-house and train your team to run it.
This month's invoiceMeetings held only
Meetings booked18
Turned up16
No-shows2 · not billed
Monthly retainerNone
Running costsAt cost
You are billed for16 meetings + running costs

Illustrative. The pilot is free, and your price per meeting is agreed in writing first.

How it works

From first call to first meeting

You tell us who you want to talk to. We build the list, write the messages, run the outreach and handle every reply. The first thing you do after the kick-off call is turn up to a meeting.

  1. The pilot

    We run the first campaign free

    One call to agree which companies are worth talking to, then we build the list and write the messages. The pilot runs at our cost, so you can judge the replies before committing to anything.

    01 / 04

  2. Then

    You pay per meeting held

    An agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data behind it. No retainer, and no charge for a no-show.

    02 / 04

  3. Ongoing

    Meetings appear in your calendar

    We answer every reply, book the people worth meeting, and hand your team a conversation that is already under way. You approve the messages and turn up.

    03 / 04

  4. Day 180

    We install it in-house

    Now that it is proven, we set the whole thing up inside your business and train your team to run it themselves. You keep the lists, the accounts and the playbook.

    04 / 04

Free quote

Get a free quote and ROI estimate

Answer four questions to see what hitting your meetings target would be worth. Send it over and we will come back with a price in writing.

Your estimate

01.How many meetings do you want over the next 6 months?

02.What is your monthly budget?

03.What is a customer worth to you?

$

Total revenue from an average customer, not the first invoice.

04.Roughly what share of meetings turn into customers?

What that is worth

One meeting is worth, on average

$4,000

20% of $20,000 — before you pay anything for it.

Meetings over 6 months
200
Customers won at 20%
40
Your budget over 6 months
$150K
Revenue from those customers
$800K

Whatever we quote per meeting has to come in under $4,000, or it is not worth doing. That price depends on who you are going after and how hard they are to reach, so we work it out by hand and put it in writing.

Request my quote

Worked out from the numbers you entered. It is an estimate, not a forecast or a guarantee — your real close rate decides the outcome.

How we reach them

The same person, approached twice, properly

Most agencies fire off one email and call it outreach. We approach the same person by email and on LinkedIn, in a planned order, and we keep going politely until we get a yes or a no.

Most agencies

How they get approachedOne chance

Email

The only thing running

Sent once
LinkedIn

LinkedIn

Not being used

Replies

Sitting in an inbox

Nobody answers

If they miss the email, that is the end of it.

Skillsfarming

How they get approachedTwice, properly

Email

Sent in your name, then followed up

Running
LinkedIn

LinkedIn

So your name is already familiar

Running

Replies

Every one, answered by us

Handled

Same companies, both ways, in a planned order.

What we send

Messages that read like you wrote them

The messages sound like a person who did their homework, because that is what they are. No hype, no fake compliments, no paragraph about how much we admire their journey.

A mass email

New messageDeleted in 2 seconds
To[First name]
SubjectQuick question about [Company]

Hi [First name],

I noticed [Company] is growing fast. We help companies like yours and I'd love to jump on a quick call.

Are you the right person for this?

Written for that company

New messageGot a reply
ToSarah Jennings
Subjectthe Berlin warehouse

Hi Sarah,

Saw the Berlin site opened last month. A second warehouse is usually the point where your team stops being able to answer “where is my order” by hand.

Worth fifteen minutes?

An example, not a real client's email.

Compared with the alternatives

Pay for outcomes, pay for activity, or pay for effort

What you are buying

Skillsfarming

Meetings with people who can sign

Agency retainer

Activity, measured in emails

Hiring in-house

Someone's time

Up-front cost

Skillsfarming

None. The pilot is free

Agency retainer

Setup fee plus the first month

Hiring in-house

Salary, tools and data before anything happens

Who does the follow-up

Skillsfarming

We do, including the awkward replies

Agency retainer

Handed back to you as a list

Hiring in-house

Your rep, between other tasks

Who your buyer hears from

Skillsfarming

You. It goes out in your name

Agency retainer

A shared inbox

Hiring in-house

Your rep, when they get to it

What happens when it works

Skillsfarming

At day 180 we install it in your business

Agency retainer

The retainer goes up

Hiring in-house

You hire a second one

Risk if it fails

Skillsfarming

Ours

Agency retainer

Yours

Hiring in-house

Yours

What your team gets

Everything lands in your calendar and your pipeline

Out of office, wrong person, not right now, no thanks — we handle all of it. What reaches your sales team is a confirmed meeting with someone who wants to have it.

What most agencies hand over

leads.csvTwo weeks old
ContactStatusNotes
j.smith@co.ioReplied?
m.chen@startup.coMaybecheck
a.davis@corp.com?away?
r.patel@tech.ioNo reply
s.kim@saas.co?no idea

Someone on your team now has to work through this.

What we hand over

Your calendar, this week4 booked
JS

James Smith · Techcorp

Tue 10:00

Confirmed
MC

Maria Chen · StartupHQ

Tue 15:30

Confirmed
AD

Alex Davis · CorpInc

Wed 09:00

Confirmed
SK

Sarah Kim · Northwind

Thu 11:00

Confirmed

Everything else — the maybes, the away messages, the no thanks — we dealt with.

What you keep

Do not rent your revenue. Build a sales engine you own

We would rather hand over something that works than hold it hostage. 180 days of us proving it, then it is yours to run.

Month six: handoverYours to keep
The list of companies and contacts
The messages that actually got replies
The email accounts, in your name
The process written down
Your team trained to run it

If you stop working with us, none of this stops working.

Questions

Before you book a call

What do I actually have to do?

One kick-off call to agree who we go after and what we say, then approve the messages. After that, turn up to the meetings. We handle every reply, including the ones that go nowhere.

What happens after 180 days?

We install the whole thing inside your business and train your team to run it themselves. The lists, the messages that worked and the accounts we send from are all in your name and stay with you, so nothing stops when we do.

We already do outreach in-house. Does this get in the way?

No. We run on a completely separate set-up from your own email, so your main address is never exposed to cold volume. Most in-house teams keep the warm and inbound side while we carry the cold.

What if it does not work?

The pilot costs you nothing, so you find that out before spending anything. Beyond it you are only billed for meetings that actually happened, plus running costs. That is the point of pricing it this way — we carry the risk of proving it works, not you.

What is the free pilot?

A first campaign we run at our own cost. You see the companies we go after, the messages we send and the replies that come back, before you have paid us anything. If you do not like what you see, that is where it ends.

Meetings with people who ignore everyone else. Billed per meeting.

Tell us what you sell and who buys it. We will tell you what it would cost to book the meetings you want, and whether we think it will work.

Free pilotNo retainerNo-shows are not billedYours at day 180
Skillsfarming — Meetings with technical buyers